Marketing

Business

A.A.S. Degree (D,G,W)

With an education in Marketing, the graduate is prepared to work in a variety of entry-level marketing positions in different types of organizational settings in all sectors of the business world. You will gain broad-based knowledge of support fields such as accounting, law, computers and communications. You will gain knowledge and skills in specific areas of marketing, such as advertising, e-marketing, sales and sales management, retailing, and graphic design. Marketing courses are offered days and evenings and most are offered using online and other distance learning formats.

Program Graduate Competencies

The Program Graduate Competencies listed below identify the major learning goals related to your specific program of study and identify the knowledge and skills you will have when you graduate to be successful in your chosen field.

1. Integrate professional, ethical and legal standards into business practice.
2. Employ the various theories of management and marketing in a business.
3. Develop integrated sales presentations.
4. Utilize graphic design elements to develop professional hard-copy and electronic marketing/advertising materials.
5. Apply e-Marketing techniques to create a competitive presence.
6. Analyze the marketing strategic planning process of an organization.
7. Evaluate the actions taken to acquire and retain customers.

Core Curriculum Competencies

The Core Curriculum Competencies listed below identify what you will be able to do as a graduate, regardless of your program of study. You will acquire these core competencies through general education courses and program-specific coursework. You will be expected to use relevant technology to achieve these outcomes:

1. Apply clear and effective communication skills.
2. Use critical thinking to solve problems.
3. Collaborate to achieve a common goal.
4. Demonstrate professional and ethical conduct.
5. Use information literacy for effective vocational and/or academic research.
6. Apply quantitative reasoning and/or scientific inquiry to solve practical problems.

Graduation Requirements

Core Courses

ECO 111	Macroeconomics	3
ECO 122	Microeconomics	3
ENG 101	Composition I	3
ENG 102	Composition II	3
MAT 152	Quantitative Reasoning	3
SSC 100	First Year Seminar	1

Program/Major Courses

ACC 101	Accounting I	3
ACC 112	Accounting II	3
BUS 101	Introduction to Business	3
BUS 203	Business Law	3
BUS 275	Portfolio and Professionalism	3
MGT 212	Principles of Management	3
MKT 212	Principles of Marketing	3
MKT 214	Advertising and Promotion	3
MKT 217	Digital Marketing Fundamentals	3
MKT 219	Sales and Sales Management	3

Program/Major Support Courses

CIS 107	Introduction to Computers/Application	3
MIS 220	Management Information Systems	3
OAT 242	Desktop Publishing	4
SOC 215	Business Ethics	3
ENG 122	Technical Writing and Communication	3
	Or
ENG 124	Oral Communications	3

Suggested Pathway to Graduation (Course Sequence Sheet)

Semester 1

SSC 100	First Year Seminar	1
ACC 101	Accounting I	3
BUS 101	Introduction to Business	3
CIS 107	Introduction to Computers/Application	3
ENG 101	Composition I	3
MAT 152	Quantitative Reasoning	3

Semester 2

ACC 112	Accounting II	3
ECO 111	Macroeconomics	3
ENG 102	Composition II	3
MGT 212	Principles of Management	3
MKT 212	Principles of Marketing	3

Semester 3

ECO 122	Microeconomics	3
ENG 124	Oral Communications	3
	Or
ENG 122	Technical Writing and Communication	3
MIS 220	Management Information Systems	3
MKT 219	Sales and Sales Management	3
OAT 242	Desktop Publishing	4

Semester 4

BUS 203	Business Law	3
SOC 215	Business Ethics	3
MKT 214	Advertising and Promotion	3
MKT 217	Digital Marketing Fundamentals	3
BUS 275	Portfolio and Professionalism	3

To complete program requirements, you must pass the above courses and earn at least 62 credits. The number of courses and credits required for graduation may be more depending on your need for developmental education courses and the elective choices you make (if electives are a part of the program). Some programs also have college-level courses that you must take if you do not score at a certain level on the College Placement Test. If this applies to your program, the courses are listed at the top of the sequence sheet before the first semester of the course list.

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