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MKT 212 Principles of Marketing

This course is an introduction to marketing principles with an emphasis on how they affect both consumer and industrial buying behaviors. Students learn the value of market research in today's global economy and gain an overview of how products and services are developed, implementation of pricing strategies under various market conditions, and distribution both domestically and internationally.

Credits

3

Prerequisite

Prerequisite: (Test scores or ENG 101 or higher) and (Test scores or MAT 020 or higher) and (BUS 101 or HRI 101 or ENT 101 or COM 140 or VSC 160)

See Course Syllabus

Course Number and Title:

MKT 212 Principles of Marketing

Campus Location

  • Dover
  • Georgetown
  • Wilmington

Prerequisites

Prerequisite: (Test scores or ENG 101 or higher) and (Test scores or MAT 020 or higher) and (BUS 101 or HRI 101 or ENT 101 or COM 140 or VSC 160)

Course Credits and Hours

3 credit(s)

3 lecture hours/week

0 lab hours/week

Course Description

This course is an introduction to marketing principles with an emphasis on how they affect both consumer and industrial buying behaviors. Students learn the value of market research in today's global economy and gain an overview of how products and services are developed, implementation of pricing strategies under various market conditions, and distribution both domestically and internationally.

Required Text(s)

Obtain current textbook information by viewing the campus bookstore - https://www.dtcc.edu/bookstores online or visit a campus bookstore. Check your course schedule for the course number and section.

Evaluation Criteria/Policies

The grade will be determined using the Delaware Tech grading system:

90-100 = A
80-89 = B
70-79 = C
0-69 = F
Students should refer to the Catalog/Student Handbook for information on the Academic Standing Policy, the Academic Integrity Policy, Student Rights and Responsibilities, and other policies relevant to their academic progress.

Core Curriculum Competencies (CCCs are the competencies every graduate will develop)

  1. Apply clear and effective communication skills.
  2. Use critical thinking to solve problems.
  3. Collaborate to achieve a common goal.
  4. Demonstrate professional and ethical conduct.
  5. Use information literacy for effective vocational and/or academic research.
  6. Apply quantitative reasoning and/or scientific inquiry to solve practical problems.

Students in Need of Accommodations Due to a Disability

We value all individuals and provide an inclusive environment that fosters equity and student success. The College is committed to providing reasonable accommodations for students with disabilities. Students are encouraged to schedule an appointment with the campus Disabilities Support Counselor to request an accommodation needed due to a disability. The College's policy on accommodations for persons with disabilities can be found in the College's Guide to Requesting Academic Accommodations and/or Auxiliary Aids Students may also access the Guide and contact information for Disabilities Support Counselors through the Student Resources web page under Disabilities Support Services, or visit the campus Advising Center.

Minimum Technology Requirements

Minimum technology requirements for online, hybrid, video conferencing and web conferencing courses.

Academic Integrity

https://dtcc.smartcatalogiq.com/Current/Catalog/Academics/Academic-Integrity

Attendance

https://dtcc.smartcatalogiq.com/Current/Catalog/Search?q=attendance

Cell phone/Electronic Device

https://dtcc.smartcatalogiq.com/Current/Catalog/Student-Policy/Cell-Phone-and-Electronic-Device-Policy

Tuition Adjustment Policy

https://dtcc.smartcatalogiq.com/Current/Catalog/Financial/Tuition-Fee-Adjustment-Policy-Course-or-Semester-Withdrawal